NURIA PARDO  ♬ GRAPHIC  🐩  EDITORIAL  ₊ ⊹  CREATIVE & ART DIRECTION 🧷  nuriapardomiralles@gmail.com  🦟   NURIA PARDO ⚙️ GRAPHIC  ✰✰  EDITORIAL 🧤 CREATIVE & ART DIRECTION  ♪♪ nuriapardomiralles@gmail.com  💿


SOMEWHERE CALLED O’HIGGINS

(Identity, UX)
Identity Design for Food Design Nation’s artist residency held in the O’Higgins territory (Chile) and carried out by me while working at Nicole Vindel Studio. The assets that were delegated to me consisted in: Identity (Logo, Concept and Applications) and the Web Design for the landing page of the event.

Food Design Nation is a leading community of designers that design frameworks addressing complex challenges facing our edible ecosystems, centered around culture, history and its relationship with food, arts and design. Here, FDN had been commissioned to create a Gastronomic Interpretation Center as part of the revitalization of the region of O'Higgins, just south of Santiago, Chile, as a gastronomic destination.

Artist residents, were meant to be paired with artisans from the O’Higgins region to collaboratively create a workable proposal. Their work results should explore the cultural gastronomic landscape, interacting with generations of producers, artisans and homecooks that have passed on their knowledge over time. The main goal steers towards promoting the revaluation of new and native traditions of O’Higgins. Through its rich heritage and knowledge, the value of this region south of the Chilean capital is to be reimagined and exposed using exhibits, artworks and installations to promote its value towards the local, national, and global public.

Because artisans are paired with artists and put to work online, a digital and ambiguous identity between the real/earthly and the virtual/pixelated has been design for the project. Participant artists of the residency will have access to a customized 1-1 deep dive virtual explorations of the region with the team leading. The resulting pieces were displayed in a final cultural exhibit.


February, 2022  









(Best seen on laptop view)