CARIDAD
(Creative + Art Direction, Performance, Editorial)
Charity is one of the seven virtues and its effect has much more power than solidarity, empathy or compassion, sometimes leading to a sacrifice for the other. Caridad is a performance project whose purpose is to capture this act of sacrifice through a disintegration of a great and soft luminous being that offers its abundant light to other smaller nebulae, since we relate the meaning of this virtue as something soft, kind and passionate.
On the other hand, this concept of consumption was materialized through the color of the pages of an editorial product that we produced in parallel, an identity book. At the end, when it comes to the materialization of the performance, the pages turn black, the lights go out and the entity of Charity prevails amid the darkness.
w/ Jesús Jiménez (@nezdelca)
June, 2019