GALERIA19
(Branding, Identity, Packaging)
Galeria19 is a project born in the time and because of the Covid19 pandemic. The initiative consists of an artistic community that brings inspiration, entertainment and a way to contribute to the cause from home. The platform offers a series of leisure contents that promote culture in these times when it is being left behind, forgotten. Galeria19 brings the museum to people’s homes and allows its users to buy and sell art to raise funds for a number of organizations that provide medical supplies, and other kinds of aid, to those who need it most in these hard times.
For the identity, a dynamic logo consisting of the letter G has been used. This logo works as a container for all kinds and possible forms of creativity. For the graphic elements, the representation of the museum floor plant has been used, starting from the abstraction of the museum idea. This narrative is mobile and easily adaptable to the different products that the platform offers, among which are packagings, two editorial pieces, posters, t-shirts and a website.
w/ Mercè Marin, Lidia Jurado
June, 2020